Marc Jacobs Louis Vuitton
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Marc Jacobs Louis Vuitton
Sunday, December 28th, 2008The Building of Luxury: The Visionary Genius Behind Louis Vuitton Japan
Sunday, December 28th, 2008
Through first hand accounts of high-profile business meetings and behind-the-scenes decision making, Kyojiro Hata, the president of Louis Vuitton Japan, tells the story of how he turned Louis Vuitton into the most sought after label in the Japanese market.
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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Sunday, December 28th, 2008
Luxury brand experts Jean-Noel Kapferer and Vincent Bastien argue that effective management of luxury brands and products requires a thorough understanding of the luxury concept. The Luxury Strategy rationalizes the concept by considering the highly original methods used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Bulgari, Gucci and Prada.
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